I’ve been trying to figure out a good way to write this blog post.  I knew that it was an important one, because it’s a conversation that a million of my clients have had with me.  There is an inherent struggle happening between clients and businesses, where as clients, we forget one thing: we’re dealing […]

It’s okay to say no.  As business owners, we have the hardest time saying no.  We see everything as a potential missed opportunity – whether it  be revenue, exposure, or whatever else may be happening.  Saying no in business is okay – and that’s because you should always be working towards your own goals.  Not […]

In our first “Be Intentional” post, we talked about being intentional with styled shoots.  Miss that? Check it out here.  In this one, I want to touch on being intentional with your time.  Inspired by a chat that I had with one of my clients, this blog is going to touch on something really important […]

Continuing education is so important for any business – whether you’re a social media manager, event planner, photographer – there is ALWAYS more to learn.  ISO:EDU Academy was born because we wanted to fulfill a need.  It’s great to have workshops and conferences and all these amazing events that get put on once or twice […]

This blog is one that I’ve wanted to write for a while, but haven’t quite had the words until recently.  The pro tip of the day – you should be using pro pics for all of your marketing.  This isn’t just because I value great photography.  It’s because your clients will, too.  That pic at […]

I’m about to get really, really honest with you guys.  I don’t like to play favorites (normally), but Instagram has ALWAYS been my favorite social media platform.  I loved how incredibly visual it is, how easily you could reach new followers, how you feel love with the little hearts.  Seriously, Instagram was amazing.  That is, […]