I hear this ALL the time. “There’s so many photographers…”, “there’s so many wedding planners…”, “there’s so many options…”.
Good. That’s my answer. Good. I’m glad that there are options. Here’s what you have to figure out: how do you set yourself apart? How do you show your client why they should hire you over the competition? What are you putting out there to make sure that you stand out above the rest? What are you doing that’s different? No one will ever care as much about your business as you – and your clients and fellow vendors need to feel that, because that should reflect in how you treat them.
There are misconceptions out there about the point of branding. Branding is who you are, your identity in your industry, the information that you put out to your client. What’s more important is your client experience – giving a consistent product, providing fantastic customer service, and continuing to be an expert in your field. Don’t conform to what everyone else is doing – find ways to continue to be better. Branding is a great buzzword, but what are you taking from it? Beautiful colors and imagery? Or are you taking it a step further and really pushing the envelope?
Guess what? There are so many options for social media companies. Know what I’ve got that they don’t? Me. I’m what sets myself apart from my competitors. Be confident in yourself and your clients will feel confidence in you. Vendors will refer you because they can pick you out of a crowd. Be real. Care to build real relationships with other vendors, with clients and potential clients. If the industry is really oversaturated, those genuine relationships will transcend that.