When people think about hiring a social media manager, they often think about posting: captions, graphics, hashtags, reels, stories. All important, yes, but that’s not the whole picture. There’s a reason why your social media manager needs to know you – and we’ll tell you more about it below.
Great social media doesn’t come from templates alone. It comes from connection. We know you’re busy, that’s why you are hiring someone to do your social media for you but connection starts with a real relationship between you and the person managing your brand online. This is not something to add to your to-do list just because, its something that matters and is worth your time.
This month, we’re focusing on our “why” and this tip is going to answer : why your social media manager should get to know you, why you should get to know them, how long that actually takes, and what makes the process easier for everyone involved.
Let’s pull back the curtain a bit.
Why Your Social Media Manager Needs to Know You
Your business isn’t just a logo and a list of services. It’s your story, your values, your personality, and the way you show up for your clients. Especially here in Hampton Roads, community and connection mean everything.
When your social media manager truly knows you, they can:
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Write captions that sound like you, not a generic brand voice.
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Highlight what makes your business different (because every local business is).
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Share content that feels authentic instead of forced or salesy.
- They can spot what makes you and your business unique, even the smallest of things that you may not see.
- As they have meetings with you and get to know you, their social media ideas will become more fluid to your brand voice and personality.
Your audience can tell when something feels real. And they can definitely tell when it doesn’t.
Social media works best when it feels human and that only happens when your manager understands your why, not just your what.
Why You Should Get to Know Your Social Media Manager
On the flip side, your social media manager isn’t just “the person who posts.” They’re your brand advocate, creative partner, and strategic thinker.
Getting to know your social media manager helps you:
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Build trust in the process.
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Feel more confident handing over your online presence.
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Understand why certain strategies are recommended.
When there’s trust, collaboration gets easier. Feedback flows better. Approvals happen faster. And social media becomes something that supports your business instead of stressing you out. Invest your time in the beginning, and you’ll be able to hand over the reigns with complete trust in your social media manager.
At Misty Saves the Day, we believe the best results come from partnerships, not transactions.
How Long Does This Really Take? (Let’s Be Honest)
One of the biggest misconceptions about social media management is that it’s instant. In reality, alignment takes time, and that’s a good thing.
Here’s a realistic timeline:
The first 30 days:
This is the learning phase. We’re getting to know your business, your goals, your audience, and your voice. We’re testing content, seeing what resonates, and laying the groundwork. We’ve given you questionnaires and a marketing plan. this is when we begin to execute that plan.
60–90 days:
This is where things start to click. Your brand voice becomes clearer, engagement patterns emerge, and content feels more natural and aligned.
Beyond 90 days:
This is the sweet spot. Strategy becomes proactive, content feels effortless, and your social media starts working with your business instead of feeling like another task on your to-do list.
We’ve learned that good social media isn’t rushed, it’s built.
What Makes the Process Easier (and Better) for Everyone
A strong working relationship goes both ways. Here’s what helps make it smooth, effective, and enjoyable.
For Business Owners:
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Be honest about what you like and what you don’t.
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Share stories, FAQs, behind-the-scenes moments, and ideas. Providing us with quick photos and videos will really go a long way.
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Communicate your goals, even if they’re still evolving.
You don’t have to have everything figured out. We will walk you through it, just don’t be surprised when we give you ideas or ask for a few things when we have an idea that we think your customers will really like. Clarity grows through collaboration.
For Social Media Managers:
At the same, your social media manager should be making things easier for you as well. We’ve already mentioned questionnaires and marketing plans. We will also continue to:
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Ask thoughtful questions.
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Listen before creating.
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Explain the why behind strategies and content choices.
Clear communication is the real secret sauce.
Why This Matters So Much for Local Businesses in Hampton Roads
Local businesses don’t just sell services, they build relationships. Virginia Beach is such a unique area, full of unique businesses and people that make those businesses run. Our big city still weirdly has a small town feel. Your audience might be your neighbors, your kid’s teacher, or someone you run into at the grocery store. We want who they see online to be who they see at a restaurant one night or walking the boardwalk at the oceanfront during a Summer day.
That’s why your social media needs local nuance:
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Community events.
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Seasonal rhythms.
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The personality that makes your business yours.
When your social media manager truly knows you, they can confidently represent you online, even when you’re busy running your business offline.
The Bottom Line
Social media works best when it feels like you because it is you.
Building that kind of relationship takes time, trust, and teamwork, but the payoff is content that connects, builds credibility, and actually feels good to put out into the world.
If you’re ready for social media that feels authentic, aligned, and supportive—not stressful—we’d love to get to know you.
Because with us, saving the day starts with understanding your why and the whole story.
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