In this world where it feels like you can get information literally anywhere – we want to dispell some myths. Here are some things every business owner should know about social media – and why they should stick with it.
MYTH #1: “One viral post will change everything.”
REALITY: Going viral is not a business plan.
A viral post with no strategy is like a packed store with no checkout counter—lots of attention, zero revenue.
What actually works? Consistency, clarity, and conversion paths.
Our creators wish you’d focus less on the viral lottery and more on building trust over time.
MYTH #2: “Social media is free marketing.”
REALITY: It costs time, creativity, and energy.
There is a cost—even if you’re not paying in cash.
Great content requires research, production, editing, scheduling, and community management.
When you see a post, know there may have been lots of decisions and hours behind it.
MYTH #3: “Just post more.”
REALITY: Posting more of the wrong thing won’t fix anything.
We hear this one a lot but in reality, more content does not equal more sales.
If your message is unclear, your visuals are outdated, or your offer isn’t compelling, increasing volume only increases noise.
Our storytellers want you to understand:
Quality > Quantity. Strategy > Spamming.
MYTH #4: “Our audience doesn’t care about behind-the-scenes.”
REALITY: They care about people more than polish.
Perfect images and corporate jargon don’t create connection—human moments do. Even our clients like insurance companies, lawyers and pest control do the best when we tell there personal stories and show the faces behind the profession.
Your followers want to see:
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How things are made
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The faces behind the brand
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The messy, honest process
This is what earns trust (and saves you from sounding like a robot).
MYTH #5: “If it didn’t get likes, it didn’t work.”
REALITY: Engagement metrics aren’t the only metrics.
Some of the posts with the lowest likes bring in the highest-paying customers—because buyers often watch quietly. The saying about the consumer needing to see a message about 7 times before taking action or making a purchase is true. It’s not a hard scientific law. It’s a long-standing marketing principle, but it does captures the truth that repetition builds trust, familiarity, and buying readiness.
Social media is not just for applause… It’s for awareness, education, nurturing, and conversion.
MYTH #6: “Our social person can do everything.”
REALITY: Social media today is actually 8 jobs:
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Strategist
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Scriptwriter
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Videographer/Photographer
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Editor
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Designer
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Copywriter
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Community manager
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Analyst
If you’re hiring one person, don’t expect the output of an entire agency.
Our storytellers wish you’d value the craft. Our team is made up of several of these and our social media managers are able to wear a few of these hats at a time for businesses. When someone is hired in-house at a company, oftentimes they have a different job description entirely and cannot keep up with every task. We are considered an agency and can alleviate a lot of these tasks from your plate.
MYTH #7: “Social media results should happen fast.”
REALITY: Social media is a long game—slow build, compound results.
You wouldn’t expect a new storefront to be profitable in 6 weeks. The same goes for your online presence. Momentum builds gradually—then suddenly.
MYTH #8: “We don’t need a content strategy.”
REALITY: Without strategy, you’re guessing.
If you’re not clear on what story you’re telling, who it’s for, what they need to hear or what action you want them to take than your audience won’t be clear either.
Here’s our final, honest truth:
Your social team isn’t trying to make things complicated, they’re trying to make your brand work online. When you trust the process, give them creative space, and treat social like a real business asset, the results follow. Want to know more? Send us a message. We’d love to help you find that strategy and consistency in your marketing.
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