As a social media management company, we spend a lot of time analyzing what makes someone stop scrolling, click, and ultimately convert. Every once in a while, a brand executes so well that even we—marketers who know all the tricks—happily become customers. That’s exactly what happened to me with Camp Snap. I’m Jessica and I […]

There was a time — not that long ago — when social media felt… simpler. Before the grid was perfectly curated. Before every post had a strategy. Before every caption felt like it had to mean something important. Yes we tell stories for a living for our clients which are important! But at the same […]

When a Restaurant Is More Than a Restaurant, their Why is clear. Let’s be honest, there are plenty of restaurants with good food. Plenty with charming spaces. Plenty with friendly staff. But every once in a while, you find one that’s operating on something deeper. Picture this: an old house turned restaurant. Warm lighting. Familiar […]

When people think about hiring a social media manager, they often think about posting: captions, graphics, hashtags, reels, stories. All important, yes, but that’s not the whole picture. There’s a reason why your social media manager needs to know you – and we’ll tell you more about it below. Great social media doesn’t come from […]

You have to tell your business story. Every small business has a story. Not a slogan. Not a logo. A reason. A reason you opened your doors.A reason you stayed open when it got hard.A reason you show up every day, even when it would be easier not to. That reason, your “why”, is the most […]

In the world of social media, it can feel like everything is about going viral. Views. Likes. Shares. Trends. If a post doesn’t take off, it’s easy to wonder if it even mattered. For nonprofits, that pressure can feel especially heavy. When your work is important, life-changing, community-driven, and deeply meaningful; it can be frustrating […]