When a Restaurant Is More Than a Restaurant, their Why is clear. Let’s be honest, there are plenty of restaurants with good food. Plenty with charming spaces. Plenty with friendly staff. But every once in a while, you find one that’s operating on something deeper. Picture this: an old house turned restaurant. Warm lighting. Familiar […]

It can be tough to market your business. What’s great for small towns like Onancock is having Onancock Main Street, a nonprofit, doing things to look out for them and teach them. That was the case with this event that they held a few weeks ago to promote Eastern Shore social media marketing and its […]

When people think about hiring a social media manager, they often think about posting: captions, graphics, hashtags, reels, stories. All important, yes, but that’s not the whole picture. There’s a reason why your social media manager needs to know you – and we’ll tell you more about it below. Great social media doesn’t come from […]

You have to tell your business story. Every small business has a story. Not a slogan. Not a logo. A reason. A reason you opened your doors.A reason you stayed open when it got hard.A reason you show up every day, even when it would be easier not to. That reason, your “why”, is the most […]

We had the incredible pleasure of staying at the Glass Light Hotel a few weeks ago. Doing Virginia boutique hotel marketing isn’t easy – and it’s important to fully understand the client experience when you’re marketing them. Staying here was SO amazing. We got a beautiful room that overlooked the Elizabeth River, ate some of […]

In the world of social media, it can feel like everything is about going viral. Views. Likes. Shares. Trends. If a post doesn’t take off, it’s easy to wonder if it even mattered. For nonprofits, that pressure can feel especially heavy. When your work is important, life-changing, community-driven, and deeply meaningful; it can be frustrating […]