When I was planning these Cape Charles headshots, originally, it was just for Colby Raymond. Shortly after, I started talking to Chelsea Axelrod about updating her content, and she expressed going to her happy place to also do a round of headshots there. Fortunately, these two are friends and work together often, so what could’ve […]

We’ve said it before and we’ll say it again: You don’t have to reinvent the wheel with every social media post you publish. What’s more important is being consistent. But… what if you’re trying to be consistent and you just can’t think of anything to post about? Chances are, you’re thinking too hard. It’s time […]

One thing that is SO important in social media management is planning. Planning, planning, and then some more planning! If you aren’t planning you social media posts in advance, you’re doing yourself (and your business) a disservice. Chances are, you’ve experienced the sweaty-frustration that comes with needing to get something posted to your accounts RIGHT […]

We encounter a lot of clients who push back against sharing about themselves on their business social medias. Not because they don’t want to (for the most part), but because they don’t see how it’s relevant. They don’t see why it matters. If their business is selling a certain item, why shouldn’t their social media […]

A lot of blogs will come up with creative titles and bury the lede to keep you reading—but this one is just the opposite. Read the title, and then read it again. You might not care about social media, but your potential customers do. Social media is not everyone’s cup of tea, and that’s totally […]

First thing’s first: You’re not a dummy just because you don’t know how to make Reels for Instagram. It’s new(ish), and new can feel uncomfortable. Maybe you just aren’t sure what to do or where to start. We’re here to help! I’ll be the first to admit that I… am not a big fan of […]