Have you ever opened up your business Facebook page, or your Instagram, known you needed to update it, and then either posted something just for the sake of doing it without any intention behind it, or just gotten frustrated and closed your browser or app all together? This is why content strategy is so incredibly […]

I’ve told you guys a lot about Ashley – about how awesome she is, and how excited I am to have her on the team.  What I haven’t done is show you her heart.  Ashley wrote today’s blog (with very little prompting from me), and I’m in love. I have a confession to make: I […]

I hear this ALL the time. “There’s so many photographers…”, “there’s so many wedding planners…”, “there’s so many options…”. Good.  That’s my answer.  Good.  I’m glad that there are options.  Here’s what you have to figure out: how do you set yourself apart?  How do you show your client why they should hire you over […]

This isn’t a sales pitch.  I’m not using any of the diet things that you’re seeing everywhere.  It’s great that they exist out there, but they aren’t working for me. I’m writing to tell you when you see me, to keep me accountable. This was me at our wedding, almost 9 years ago: Obviously none […]

I’ve always been a big proponent of reviews and highlighting them for your followers and potential clientele.  Your clients can say things about you that you can’t say about yourself.  My latest one came from Josh Fowler of Fowler Studios – and was a total surprise in my Facebook inbox: “I feel the need to […]

Vendors choose to style a shoot for a lot of reasons: they want to be published, they want to expand their portfolio, they want to push their creativity.  The most important part about styled shoots, however, is making sure that you abide by etiquette. Tip 1: Try something new. Don’t replicate what you’ve found on […]