“Should we hire someone in-house to handle social media, or should we outsource it?”
At first glance, hiring someone internally seems like a good choice. They’re in the office, they know the business, and they’re readily available.
But after working with businesses throughout Hampton Roads for years, we’ve seen a different reality play out time and time again.
Social media often becomes one more responsibility on someone’s already full plate.
And when things get busy—which they always do—social media is usually the first thing to get pushed aside.
From our experience, here are some reasons why many businesses are finding that partnering with a social media management company makes more sense.
Established Workflows Mean Consistent Posting
One of the biggest benefits of hiring a social media management company is that you don’t have to wonder whether your posts are going out this week.
We have systems in place.
Content calendars. Scheduling tools. Approval processes. Planning meetings.
Unlike an employee in-house, for us social media isn’t something we squeeze in when we have time. It’s what we do every day.
When you’re relying on one person in-house, social media can easily get delayed when another project becomes urgent. With an agency, there is already a workflow designed to keep your content moving consistently.
And consistency matters.
Because social media isn’t about one great post. It’s about showing up regularly so your audience remembers you’re there. Your audience has to know you, then like you, and finally trust you before they become a customer or consumer. Consistency is a big factor for that to work.
More Creative Resources at Your Fingertips
Sometimes clients come to us with a folder full of ideas.
Other times they look at us and say:
“We have no idea what to post.”
Either way, we’re ready.
When you hire a social media management company, you’re gaining access to a team of creative thinkers, photographers, content creators, strategists, and marketers.
Bring us your ideas and we’ll help bring them to life.
Or let us bring ideas to you. And be willing to spend a few minutes recording with your phone or snapping a few photographs so that we can make these ideas come to life for your company. We also have options where we can come in to create content with you as well, we call this content sessions. But for the in-between times or urgent matters, events that pop up your willingness can make all the difference.
Having multiple creative perspectives often leads to stronger content than relying on a single in-house employee who may be juggling dozens of other responsibilities, running out of ideas, or just to close to the action to notice what could be content. Our social media management company has multiple coworkers that we can reach out to if we need feedback or support.
We Stay on Top of Platform Changes So You Don’t Have To
Let’s be honest.
Social media changes constantly. What was trending last Summer is a thing of the past this Summer.
New features appear overnight. Algorithms shift. Trends come and go. Platforms update their best practices.
Most business owners don’t have the time, or more importantly the desire, to keep up with all of it.
And many in-house employees don’t either.
As a social media management company, staying current is part of our job. In fact, we have Kelley who steers our ship and keeps us in the loop on this. It’s never up to just your social media person within our company to keep up with all the changes. 
We’re paying attention to:
- Platform updates
- Emerging trends
- New content formats
- Analytics and performance data
- Changes in user behavior
- Changes in your audiences behavior
- Changes in your audiences engagement with your account
This allows us to make informed recommendations and adjust strategies as platforms evolve and as your viewers engage with your content.
Scalability and Flexibility
Business needs change.
Maybe you’re launching a new location.
Maybe you’re entering your busy season (or slow season).
Maybe you’re hosting an event or rolling out a major promotion.
With an agency, your level of support can often be adjusted based on what your business needs right now.
Some months require more content. Some months require less.
Instead of hiring, training, managing, and potentially expanding an internal team, you can scale your marketing efforts more efficiently. 
We have had clients who scale back in their slow season and beef up their content in the busier months. Clients have incorporated ads to launch a new location, an event or new addition to what they offer.
Oftentimes your internal team is heavily involved in the planning of the very things you want to promote and simply does not have the bandwidth for it all. With a social media management company, that’s our main focus and we don’t just check the box of posting it. We know how to do it well and with strategy.
Lower Risk, Less Dependency
What happens if your in-house social media person leaves?
What happens if they take another job?
What happens if they go on extended leave?
Suddenly, your content calendar disappears, passwords are missing, and your social media presence comes to a halt.
When you work with an agency, your marketing isn’t dependent on a single individual. 
There are processes, shared resources, documentation, and a team supporting your account.
That creates stability and reduces risk for your business.
Not to mention the additional costs associated with hiring internally, including salary, benefits, training, equipment, software, and ongoing management.
The Hidden Cost of “We’ll Get To It Later”
This is probably the biggest reason businesses hire us. When business gets busy, social media gets postponed.
Picture this: The phone is ringing. Customers need attention. Projects need to be completed.
And suddenly posting on Instagram doesn’t feel very important.
So it gets moved to tomorrow.
Then next week.
Then next month.
The problem is that you don’t see the impact immediately in your business.
You won’t necessarily notice it tomorrow.
Or even next week.
But a few months down the road, you may start wondering why inquiries are slowing down, your storefront doesn’t have as much traffic, engagement is dropping, or people aren’t talking about your business as much as they used to.
The answer may be simple:
People stopped seeing you online.
Social media keeps your business top of mind.
When you’re consistently showing up online, you’re reminding your audience that you’re there, you’re active, and you’re ready to help. And the algorithm shows you to your audience the more consistent that you are and the more you utilize the platforms features or tools.
For the marketing of Know, Like, Trust to work they need to see you and what you’re up to on a consistent basis.
When you disappear, it’s easier for customers to forget about you, and easier for competitors to take your place in their feeds.
Your Business Has Enough on Its Plate
Hiring a social media management company isn’t just about outsourcing content creation.
It’s about gaining consistency, strategy, creativity, flexibility, and peace of mind.
It’s about making sure your business continues to show up online, even when you’re busy serving customers and running the day-to-day operations.
At Misty Saves the Day, we believe business owners should spend more time doing what they do best and less time worrying about what they’re posting tomorrow.
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