Choosing a social media manager for your business can be tough. We get that. I’m a small business owner and letting go of anything is hard. Finding the right social media management company can feel like a big decision — and it is! Your social media presence is often the first impression customers get of your business, so you want to make sure you choose a company who understands your brand and can help you shine online.
We think our company is pretty awesome, and we think you’ll think so too, but regardless if it’s with Misty Saves the Day or any other company there are some things you should consider when picking the best management company for you!
Here’s what to look for when picking the perfect fit:
1. Look for Industry Experience
Every business is unique, but it helps to work with a company that has experience in your industry (or similar ones). This ensures they understand your audience, your challenges, and what type of content resonates best.
Here at Misty Saves the Day, we work with over 40 companies across Coastal Virginia and beyond. Many have offered to let us share their contact information for any references you may be looking for. We’ve also got 5 stars on Google!
Tip: Ask to see case studies or examples of their past work with businesses like yours.
2. Review Their Content Style
Scroll through their own social media and the accounts they manage. Do you like their style? Is it polished, creative, fun and engaging? Their content style will likely influence how your business is represented online.
Inside Scoop: All of our team members take turns doing a takeover day on our Instagram! This has been a fun way to show each one’s personality and individuality they bring to the team! We’re confident one of our team members will be the perfect fit!
3. Understand Their Process
A good social media company should have a clear process for strategy, content creation, posting, and engagement. Ask about:
- How they plan content (monthly calendars? weekly check-ins?)
- How they handle feedback and approvals
- How they track performance and adjust strategies
Inside Scoop: Our built in questionnaire and discovery calls with each new company that we’re onboarding really sets us all up for success!
4. Consider Communication & Collaboration
Social media is all about relationships — including the one you have with your management company! Make sure they’re responsive, easy to talk to, and genuinely interested in learning about your business. It’s also important to know that they play well with others. While we’re photographers, too, we work with other great photographers in our area, too. One of my best friends, Dragon Studio, is an amazing photographer and works with a bunch of our clients – but we’re happy to work with whoever you feel is right for you and your brand, too.
5. Check Their Packages & Pricing
Look for transparent pricing and packages that fit your needs. Do they offer flexibility if your business grows or your needs change? The right partner will help you scale without surprise costs.
Tip: This should be easily accessible on their website! You shouldn’t have to jump through hoops to get to their pricing. Want to see our business’s pricing? Click: You can choose your own bike here! We make every part of branding, personal, which is key for tip number 7.
6. Ask About Analytics & Reporting
You should always know how your social media is performing. A great company will provide regular reports and explain what’s working, what’s not, and what they’re doing to improve.
Inside Scoop: We have some team members that are magicians at this! They present you with your reports at the Monthly Check-In Meetings that Misty Saves The Day offers. In fact, we have some stats posted right on our website. Click: Show me some stats!
7. Make Sure They “Get” Your Brand
This might be the most important step — your social media company should feel like an extension of your team. They should capture your voice, your personality, and your mission in everything they post.
Tip: It does take a little bit of time to get to know each other, that’s why open communication is key to forming that cohesive relationship with your team member!
Final Thoughts
Choosing a social media manager doesn’t have to be stressful. Take your time, ask the right questions, and trust your gut — the right partner will make social media easier, more effective, and even a little fun. (Our team members are great at this!)
And when you find the right fit, you’ll not only see better engagement online but also more time to focus on what you do best: running your business.
If Misty Saves the Day sounds like your next adventure into social media reach out, we’d love to bring your business to the next level. Fill out this contact form if you want to know more about what it’s like to work with us – we’d love to help!
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