Remember when social media was just ranking your top 8 and filling out 75-question surveys about your favorite color, your mood, and whether you “like someone… maybe”? It’s like we were already onboarding for social media management.
Before Instagram grids and analytics dashboards, we had MySpace bulletins. Endless quizzes. Chain surveys. Copy, paste, answer, repost.
It was chaotic. It was dramatic.
And if you think about it, it was market research without us realizing it.
It seems kind of odd to be nostalgic for something that was still technology. But that’s life for us! Most of us here are the first generation that grew up with the internet really taking off in our middle school or high school years. We are the ones that remember childhood without the internet and streaming tv shows. But we also remember the dial up tone to chat with our friends on AIM that we just said goodbye to at school.
The Bulletin Board Years
Old social media surveys asked things like:
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What song are you obsessed with right now?
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What’s your biggest fear?
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What’s your dream job?
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Who do you trust the most?
At the time, it felt random. But what were we actually doing?
We were:
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Sharing personality
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Revealing preferences
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Telling people what we wanted them to know about us.
Does that sound familiar?
That’s branding.
We Grew Up
Back then, surveys were for fun.
Now? They’re foundational to strategy.
At Misty Saves the Day, our client questionnaires aren’t just paperwork. They’re the modern version of those social surveys. A little more refined (and a lot more useful). Those seemingly random questions, yeah they help us learn your story!
Instead of:
“What’s your favorite movie?”
We ask:
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What brands do you admire and why?
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How do you want customers to feel when they interact with you?
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What do you never want your brand to sound like?
Instead of:
“What are you doing right now?”
We ask:
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What are your current business goals?
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Where are you seeing bottlenecks?
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What does success look like in 6 months?
Instead of:
“What do you like?”
We ask:
- What’s your favorite song right now?
- What podcasts are you listening to this month?
- What’s the last book you read?
- Same concept but with a bigger purpose.
Why Questionnaires Matter More Than You Think
A lot of business owners can rush through intake forms. What may seem small to a business owner, may help us tell your company’s story. Where you may not even see a story, we see an entire book full of chapters.
But here’s the truth:
The effort you put into your answers shapes the quality of your strategy.
Our client questionnaires help us understand:
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Your voice
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Your audience
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Your values
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Your offers
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Your boundaries
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Your long-term vision
Without that clarity, social media becomes guesswork. With it? It becomes intentional storytelling.
Nostalgia, But Make It Strategic
There’s something charming about those old surveys. They captured people in real time. They were messy, honest, unfiltered.
That’s still what works today.
The difference is now we turn that honesty into:
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Content pillars
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Messaging strategy
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Campaign planning
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Audience positioning
We’re still asking questions. But we’re asking with a vision and a purpose.
What This Means for Our Clients
When you fill out a Misty Saves the Day questionnaire, you’re not just checking boxes or completing a step.
You’re:
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Defining your brand personality
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Clarifying your customer journey
- Giving us the insight we need to represent you well
- Uncovering your story even if you’re unaware of it in that moment
- Highlighting topics that could become your content pillars without even realizing it.
Think of it as your brand’s “Top 8” — but instead of just pure entertainment it builds direction.
And trust us… having a direction in marketing saves the day, everyday.
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