It’s okay to say no.  As business owners, we have the hardest time saying no.  We see everything as a potential missed opportunity – whether it  be revenue, exposure, or whatever else may be happening.  Saying no in business is okay – and that’s because you should always be working towards your own goals.  Not […]

It’s #throwbackthursday, so I was checking out blog posts to share that I loved, even though I wrote them oh-so-long-ago, but are still relevant today.  There are more than you may think.  What I came to realize though, were the little things.  For example: my website is almost two years old (which is insane to […]

In our first “Be Intentional” post, we talked about being intentional with styled shoots.  Miss that? Check it out here.  In this one, I want to touch on being intentional with your time.  Inspired by a chat that I had with one of my clients, this blog is going to touch on something really important […]

Continuing education is so important for any business – whether you’re a social media manager, event planner, photographer – there is ALWAYS more to learn.  ISO:EDU Academy was born because we wanted to fulfill a need.  It’s great to have workshops and conferences and all these amazing events that get put on once or twice […]

The day that I quit my full-time job was the most terrifying day of my life.  I can remember walking in, with Wrenny Penny, and looking at my amazing boss and saying, “I’m not coming back to work.” I didn’t have any clients.  Chris and I had just purchased a domain name, talked to a […]

This blog is one that I’ve wanted to write for a while, but haven’t quite had the words until recently.  The pro tip of the day – you should be using pro pics for all of your marketing.  This isn’t just because I value great photography.  It’s because your clients will, too.  That pic at […]