Clearly, I love to blog. Not only do I blog a ton for Misty Saves the Day and it’s clients, but I’m also the co-creator of ISO:ALT. It’s a lot easier to blog when you love to, but if you don’t (or even if you do) – do you realize WHY you’re doing it? Do you have a purpose behind everything that you’re doing when it comes to your business and what you’re putting out into the world?
People blog for a lot of different reasons. An outlet. To vent. To express their creativity. To educate. From a client standpoint, what does that get you and how can you benefit from these things when it comes to business?
To me, one of the number one reasons that you blog is to show your clients what you’ve been up to lately: to showcase your latest work, so they can see how you’ve grown, how your portfolio has diversified beyond what’s on your website. It’s a great place to showcase your newest project, your latest wedding, etc. giving your clients an easy way to share things if they’ve been part of it. Hopefully the people that they’re directing there are spending some time on your website after that. Beyond that, if you’re blogging correctly, it exponentially helps your SEO if you’re considering alt text and all those other fun things that everyone loves to worry about.
How are people coming to your blog? Are they finding you in Google searches? Are they finding you via your social media channels? Is it just your friends and family who like to give you a lot of support? Whatever the reason is, you need to be tracking these things to make sure that you’re blogging with intention and successfully.
I’ve had a lot of clients tell me that they feel like “no one will care” if they blog or what they have to say. You’d be surprised. I tend to get a few comments or even personal emails from people that I know (and some that I don’t!) every time that I blog. It’s just one more way to leave a lasting impression on a current or potential client – and I like having that channel.
Interested in learning more about blogging and SEO? If you’re local to Virginia Beach, I’m super excited to be speaking at Tuesday’s Together next Tuesday about it and seeing if I can answer some of your questions. Looking forward to seeing you there!
(Photo at top of post by Dragon Studio, with calligraphy by Letterlyn, featured in Coastal Virginia Bride Magazine)